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THESIS

Our Scientific publications, thesis, methods for innovation, and divulgation articles.

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Definition and design of a Competitive Intelligence (CI) model to optimise the strategic business decision-making process Identification of critical success factors by contrasting them with the network of national experts

Definition and design of a Competitive Intelligence (CI) model to optimise the strategic business decision-making process Identification of critical success factors by contrasting them with the network of national experts

This thesis introduces the concept of Competitive Intelligence as a necessary tool for the identification of opportunities, threats and risks, and the subsequent improvement of the strategic decision-making process. The proposed model provides a new global, holistic and integrative approach not yet dealt with in any literature. Studying this with the Spanish community of experts allowed us to identify the main critical factors.

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