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DIVULGATION ARTICLES

Our Scientific publications, thesis, methods for innovation, and divulgation articles.

Competitive Intelligence as a key activity in the diversification of new business and instability models

Competitive Intelligence as a key activity in the diversification of new business and instability models

In the diversification of products/services and the generation of new business models, they are important milestones in the life-cycle of current organisations. To arrive at these results, processes geared towards diversification must be systematised. IK4-Ideko proposes a single model made up of five phases in which Competitive Intelligence plays a decisive role.

April 2014

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